Smells Like: Brett Su

Smells Like: is an exploration of the human experience of scent through personal stories and connections.

For our second iteration, spatial designer and storyteller Brett Su shares a favorite Byredo scent, the intersectionality of his work, and more.

Tell me about yourself and your work.

I'm a spatial designer and storyteller interested in the relationship between humans, their emotions, and environments. My work mostly consists of branded experiences that blur the lines between architecture, graphic design, fashion, etc. while being deeply rooted in concepts of sociological ideologies.

What scents are you encountering today?

Korean bbq, gasoline, made-in-a-rush Nespresso coffee, my car air freshener, tangerine peels

Do you have a signature scent?

Currently, it's one spritz of Aesop spray deodorant per armpit and Byredo Mixed Emotions on the wrist and neck.

A memory you have of this scent:

I was standing next to a guy in the airport as we were both waiting for our bags to go through TSA, and he asked me what I was wearing.

Describe yourself as a place:

A little café with some light bustle during the day that turns into a warehouse party at night.

A taste:

Yuzu kosho

A color:

So dark green it's almost black.

As an emotion or feeling:

Driving home from the beach tired and sunburnt but happy.

What's the last thing that brought you joy?

A home cooked meal made by a loving friend.

More of Brett at @brettsu.

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