Press

Press

Redoux founder Asia Grant specializes in scent design and art direction; her best-selling Turmeric Botanical Bar will both brighten your bathing routine and soothe the senses. The formula is brightening, cleansing and hydrating with little to no foam. Coconut, castor, and safflower oils are the stars of this nourishing show, while turmeric and rose clay work to balance and exfoliate even the most sensitive of skin types.
“I’ve been more and more interested in scents lately, and I recently purchased the 529 Candle by my friend Asia Grant’s home and body brand Redoux. The candle has notes of sandalwood, orange blossom, ginger, amber, and saffron, and is currently my favorite and the most necessary object in my studio.”—David Eardley, artist, designer, and the founder of Pink Essay
Bar soap often gets a bad reputation for being boring, with the last sliver often left languishing in your soap dish or shower caddy. However, as a diehard bath person who probably spends a little too much on overpriced salts and soaks, the utility of a good bar of soap shouldn’t be overlooked. Enter Redoux, touted as “vegan skincare with sophisticated scents”, with the ability to make an unassuming bar of soap a chic, sensory experience.
How the founders of Topicals, Bubble Skin Care, Golde and more are creating a new vision for beauty and wellness brands.
“I've been trying to use bar soap, rather than liquid body wash, to be more sustainable. This one has ginger, geranium, bergamot, and sandalwood. It smells very sophisticated.”
New York City-based vegan skincare brand Redoux likes to keep things simple. The brand—best known for its minimalist and utilitarian products and delicious scents offers a curated selection of turmeric bar soaps and hydrating, ginseng serums. This bundle includes popular products like the Turmeric Botanical Bar, Borage Ginseng Active Serum and Moringa Mallow Energy Balm—the perfect pick-me-ups for your skin.
Founded by friends Asia Grant and Alejandro Cuevas, Redoux (pronounced redo) is a beauty brand initially born with community events in mind—scent as a means of coming together. As a follow-up to its much-loved turmeric soap, the line has added a spirulina-infused version, which sends whiffs of eucalyptus and palmarosa into the shower. The business received a grant through the 2020 Glossier Initiative, so we will likely see more olfactive additions ahead.
A vegan skincare line with “sophisticated scents,” Redoux was launched in 2019 and is based in Philadelphia. “I was told by my personal mentors that a leader’s success is marked by the strength and cohesion of their team. I have my clear vision for Redoux in my mind, but it’s the people who support me that really bring it to life. I wouldn’t be anywhere without them, and they deserve to know that. The smallest and most consistent way to practice this daily is by saying thank you for the work your team has contributed. There are a number of ways we practice this at Redoux, including sending handwritten thank you cards to all of our business partners, celebrating team member's great work on a designated Slack channel, and proactively learning each other’s preferred communication style.”
Brooklyn-based Redoux’s bestselling, brightening, sunset-colored cleansing bar lathers gorgeously and leaves skin silky—without plastic packaging.
Asia Grant, founder of the natural skin care brand REDOUX quickly came to a similar realization. “We went from less than 50 orders a month to 50 orders a day,” she says. Retailers and influencers alike were reaching out to stock and partner with the brand. “I realized that some of the relationships could be performative. I felt like I needed to look at the broader picture and get a sense of intention about why someone wanted to enter into a relationship with us or stock us.” She adds that when she would speak with potential partners about their long term diversity plans, many were open to the discussion while others wouldn’t so much as respond to her emails.
We’ll continue to share the stories of Black entrepreneurs and their businesses, highlighting a new small business for every #BuyBlack Friday. Up first is Redoux NYC — the brainchild of Asia Grant and Alejandro Cuevas, two friends who turned their passion project into a skincare brand. The handmade, vegan products are designed to elevate personal rituals and reimagine the role scent plays in our lives.
Founded by 25-year-old Asia Grant, Redoux NYC is a beauty brand with an ever-growing cult following. For a savvy self-care gift, look to the brand's best-selling tumeric botanical bar. The detox cleansing bar works to refresh dull, tired skin and is made from all-natural ingredients. The spicy citrus scent also is divine, btw.
Candles, soap bars and homeware — the brands below will elevate your interiors and take your space to the next level. Seventh & Oak’s candles come in reusable glass jars, while BINU BINU specializes in soaps, incense and other home objects.
As for Samaria, her ideal everyday routine for all hair textures is silicone-free and would include a sulfate-free clarifying shampoo like the Bread Beauty Supply Hair-Wash Gentle Milky Hair Cleanser or the Redoux Turmeric Botanical Bar, followed by a hydrating repairing mask or treatment (she loves the Reverie Milk Anti-Frizz Leave-In Nourishing Treatment, as well as the shampoo and conditioner from the same range) to retain the perfect amount of moisture.
“Showers are my favorite activity — I shower twice a day sometimes — and if you want a spa-type of feel in your shower, I recommend the Spirulina Botanical Bar from Redoux. Asia Grant, the founder, does a great job with her products’ scents, and this bar smells like eucalyptus — some people have a eucalyptus plant in their shower, but this is a great way to add that experience to your shower without the actual plant. [Laughs.] Plus, it leaves your body really soft.”
Still struggling with what to gift the beauty lover in your life this year? Allow us to help out, with a selection of 26 extremely good hair, makeup, skin-care, fragrance and wellness picks from Black-owned brands to give this year. We've rounded up a top selection of decadent body butters for extreme pampering, dazzling palettes to inspire party-ready makeup looks, luxurious hair-care sets, fancy candles to cozy up to and so much more.