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Creating the "529" Scent Profile

28 Sep, 2022

Creating the "529" Scent Profile

"I wanted to make sure that the final scent didn’t just evoke summertime for me, but would be a universally warm, balmy scent that would inspire all to dream of the heat of July." Read our founder's journey developing our signature scent.
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Smells Like: Caroline Newton

22 Jun, 2022

Smells Like: Caroline Newton

For our eighth installment in the series, design director and performance artist Caroline Newton shares the colors that fill her life, the evocative power of smoke, and some cat love.
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Smells Like: Brett Su

25 Apr, 2022

Smells Like: Brett Su

For our second iteration of the Smells Like: series, spatial designer and storyteller Brett Su shares a favorite Byredo scent, the intersectionality of his work, and more.

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