Meet Asia

Meet Asia Grant, the co-founder and creative director of Redoux.

She and her co-founder, Alejandro Cuevas, launched their luxury cleansing bars and candles in 2019 with the mission of celebrating our collective experiences through scent.

About Asia

Guided by her synesthesia, she develops every scent thinking about its associated colors, flavors, and sounds. She strives to create a complete world around each Redoux scent, allowing people to feel a personal and intuitive connection to them. Her creative process begins with story conception to create a world that represents the unique notes for the scent so audiences can experience it for themselves.

Asia in the Press

She has been featured in WWD, Entrepreneur, USA Today, and more. Among her many achievements, she was named one of the “Six Young Founders Forging the Future” for her creative direction of Redoux luxury body care products.  

In addition to her scent curation and cleansing bar formation, Redoux & Asia have collaborated with luxury brands such as Collina Strada, Cuyana, Yowie,, Rainbo Mushrooms, Chef Tara Thomas, and others to create custom fragrances for specialty projects.

Redoux is rethinking the power that scent has in
our identities, relationships, and life experiences.

Redoux is the brainchild of best friends, Asia and Alejandro.

Their passion for skincare led them to discover many products that permeated various shared memories, summer bee venom masks, the quintessential morning green tea cleanser, and the delicate but indispensable black orchid extract. Beyond skincare, however, there were also multiple tokens that became highlights of their friendship: the palo santo box from Asuncion, the Omija tea from Jeju, or even the nostalgic coffee scent from their breakfasts in college.

Then one day it clicked. ‘We can bottle memories, through scent.’

Through Redoux, they are rethinking the power that scent has in our identities, our relationships, and our life experiences. We value creating all natural cleansing bars and candles with fragrance oils. We pride ourselves on creating cleansing bars and soy wax candles that are:


  • All Natural, Luxury Fragrances
  • Handcrafted
  • Vegan
  • No Harsh Chemicals
  • Paraben Free
  • Cruelty Free